Aaron Crum

Cheerleader
DISC Type : Is

Vice President of Business and Corporate Development at Magic Leap

Los Altos, California, United States

Overview

Aaron Crum is a corporate development executive, currently the VP of Business and Corporate Development at Magic Leap. He has a history of leading M&A and strategic growth at firms like Google, Atlassian, and Uber. He holds an MBA from the University of Chicago and is described as analytical and results-oriented.

Beyond his primary roles, Aaron serves as a Partner at Brighton Angel Partners, investing in and advising early-stage tech startups. He is passionate about building high-performing teams and is energized by solving complex problems. His posts show a keen interest in the evolution of computing technology.

Unique fact: Aaron holds a patent related to systems for selective autonomous vehicle ridership and control from his time at Uber.

Personality Overview

Vocal & Expressive

Considerate

Cheerful

Scenarios where both sides can come out as winners appeal to them greatly.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

Spatial Computing
As a leader at Magic Leap, he is focused on positioning the company for long-term success in the spatial computing ecosystem.
Strategic M&A
He has a distinguished career leading corporate development, including landmark deals like Atlassian's $425M acquisition of Trello.
Startup Investing
As a Partner at Brighton Angel Partners, he actively sources and supports investments in disruptive, early-stage technology startups.

Media Appearances

Aaron has no verified media appearances

Work History

6-2025
Vice President of Business and Corporate Development at Magic Leap
9-2014
Partner at Brighton Angel Partners
7-2020 - 2-2025
Vice President and Head Of Corporate Development at JLL Technologies
6-2018 - 6-2020
Director Of Business Development, Uber ATG at Uber
11-2015 - 9-2017
Vice President and Head of Corporate Development at Atlassian

Education

2003 - 2005
Master of Business Administration (M.B.A.) from University of Chicago
1994 - 1998
Bachelor’s Degree from The George Washington University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Los Altos, California, United States Job Level : Senior Designation : Vice President of Business and Corporate Development at Magic Leap
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t give the impression of being unproven or risky
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Aaron

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Aaron take some risk or not?

  • It is unlikely that they will take many risks.

You And Aaron

Personality Compatibility


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