Vikram Jethwani

Evaluator
DISC Type : SCD

Managing Director at Brand Mastery 360

United States

Overview

Vikram Jethwani is an award-winning brand strategist and the Founder of Marcom18, specializing in marketing for US Multifamily Real Estate Syndication and Financial Services. An MBA graduate from the Indian Institute of Foreign Trade, his clients often describe him as a true professional and an excellent communicator, having helped them raise over $90M in capital.

Vikram is passionate about coaching and has trained over 2, 000 entrepreneurs and marketing professionals. He actively shares his expertise through his publications and his "LinkedIn Mastery" newsletter, focusing on helping businesses grow their brand and engage with investors.

His thought leadership has been published by prestigious institutions, including Harvard University and Stanford University.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Real Estate Marketing
He is a marketing professional with a core specialization in US Multifamily Real Estate Syndication, a frequent topic in his company's blog and client work.
LinkedIn Lead Generation
Authored the book "Turning LinkedIn into a Lead Generation Machine" and regularly posts content about leveraging the platform for business growth.
Personal Branding
He operates a YouTube channel titled "Personal Branding with Vikram" and positions himself as a coach helping entrepreneurs and executives build their authority.

Media Appearances

Vikram has no verified media appearances

Work History

1-2026
Managing Director at Brand Mastery 360
5-2017 - 3-2018
Digital Marketing Trainer/Faculty - Part Time at EduPristine
2-2017 - 9-2019
Digital Marketing Trainer-Freelance at Manipal Institute of Technology
1-2017
Founder - Digital Marketing at Marcom18
1-2017
Digital Marketing Trainer/Coach at Independent

Education

2005 - 2006
MBA from Indian Institute of Foreign Trade
2003 - 2005
MA - Mass Communications & Journalism from Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal

More Information

Social Presence :

Prographics :

Exp : 14 Location : United States Job Level : Mid-senior Designation : Managing Director at Brand Mastery 360
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Insights For Selling To Vikram

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vikram is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Vikram

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Vikram move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Vikram take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Vikram

Personality Compatibility


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