Mark Fantino in

Mark Fantino

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Head of Commercial, Americas at YouGov
📍 Miami, Florida, United States

Mark is a senior executive with over 18 years of experience driving commercial strategy for B2B SaaS companies. An engineer at heart with a degree from Michigan State University, he excels at scaling businesses with a data-driven mindset. Colleagues describe him as an exceptional business development talent and a key leader.

He is deeply committed to his work, priding himself on giving 110% to both his colleagues and clients. His interest in attending events like Cannes Lions suggests a passion for the intersection of media, creativity, and technology, and he is actively involved in hiring and growing sales teams.

Unique fact: Mark was a key leader in launching IRI’s Liquid Data platform, driving tens of millions of dollars in incremental revenue for the company.

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Experience
16 Years
Current Role
Head of Commercial, Americas
Job Level
Mid-senior
Location
Miami, Florida, United States
Personality Overview

How Mark shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Mark cares about

Scaling B2B Businesses
His career focus is on growing and scaling businesses, specifically within the B2B SaaS solutions sector, as highlighted in his professional summary.
Go-to-Market Strategy
He was specifically hired at Backstop Solutions Group to craft and revamp the company's go-to-market and sales strategies.
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Career

Work history

3-2025
Head of Commercial, Americas
YouGov
10-2019 - 3-2025
Global Head of Sales - Nielsen Marketing Cloud
Nielsen
2-2017 - 10-2019
SVP of Sales
IRI
12-2014 - 2-2017
Vice President of Strategy & Sales Operations
Backstop Solutions Group
6-2009 - 12-2014
Vice President - Solution Sales
IRI
In the press

Media appearances

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Education
B.S.
Michigan State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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