Aaron H.

Questioner
DISC Type : c

VP, GM Americas at Innovia Films

Charlotte Metro, United States

Overview

A proven leader in the packaging supply chain, Aaron H. is the VP and GM, Americas at Innovia Films. Leveraging his MBA from DePaul University, he excels in leading sales teams and executing go-to-market strategies for specialty films, driving significant market growth in previous leadership roles.



In a previous role, he successfully doubled a sales pipelines value to over $40 million within a single year.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Sustainable Packaging
He focuses on promoting mono-material PP laminations and recyclable films as key solutions for the packaging and labels industries.
BOPP Films
His work and public posts center on supplying specialty BOPP films, including top-coated, metallized, and mono-material grades for packaging and labels.
Sales Leadership
He has a history of building growth-focused sales cultures, generating 2X market growth and doubling a sales pipeline to over $40 million in prior roles.

Media Appearances

Aaron has no verified media appearances

Work History

1-2025
VP, GM Americas at Innovia Films
10-2024 - 1-2025
VP of Sales at Innovia Films
2-2022 - 1-2025
Sales Director at CCL Label
11-2020 - 5-2021
VP Sales CPG + Food at Charter NEX Films, Inc
1-2019 - 11-2020
VP Sales, Food + Beverage NA at Aptar

Education

2003 - 2006
MBA from DePaul Driehaus College of Business
1994 - 1999
BS from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Charlotte Metro, United States Job Level : Senior Designation : VP, GM Americas at Innovia Films
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Aaron

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Aaron take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Aaron

Personality Compatibility


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