Richard Waning

Enthusiast
DISC Type : i

Head of Research And Development at Innovia Films

Carlisle, England, United Kingdom

Overview

Richard Waning is the Head of Research and Development at Innovia Films, where he leads the companys innovation strategy. His expertise, backed by an MChem from The University of Sheffield, is in developing sustainable solutions for the global packaging market, with a focus on polymer extrusion, recycling, and the circular economy.



He is a listed inventor on multiple patents for innovations such as UV barrier films.

Personality Overview

Story Driven

Consensus Focused

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Sustainable Packaging
He leads Innovia's strategy for developing new sustainable solutions for the global BOPP market across packaging, labels, and other sectors.
Circular Economy
This is a key specialty mentioned across his professional profiles, focusing on the circularity of materials like Polypropylene.
Polymer Innovation
His background includes expertise in polymer extrusion and he is an inventor on patents for new film technologies.

Media Appearances

Richard has no verified media appearances

Work History

12-2022
Head of Research And Development at Innovia Films
9-2020 - 12-2022
Sustainability & Regulatory Affairs Manager at Innovia Films
7-2016 - 9-2020
Regulatory Affairs Manager at Innovia Films

Education

1995 - 1999
MChem from The University of Sheffield

More Information

Social Presence :

Prographics :

Exp : 9 Location : Carlisle, England, United Kingdom Job Level : Mid-senior Designation : Head of Research And Development at Innovia Films
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Richard

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Richard take some risk or not?

  • They can take some low-probability risks if needed.

You And Richard

Personality Compatibility


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