Aaron Johnson

Commander
DISC Type : D

Managing Director of International Business Development at MākuSafe

Ankeny, Iowa, United States

Overview

Aaron Johnson is a global business development leader at MākuSafe with over 25 years of experience in SaaS, IIoT, and advanced manufacturing. He focuses on expanding the market for connected-worker technology and ensuring successful enterprise-level deployment. He holds an MBA and is a Certified Occupational Safety Specialist.

He leverages a unique background in media production and visual storytelling to translate complex technical solutions into compelling narratives for business audiences. This skill was developed while producing projects for major corporate clients like Wells Fargo and Principal Financial early in his career.

Unique fact: Before his career in tech and manufacturing, he was a professional editor and visual effects artist.

Personality Overview

Candid & Clear

Decisive

Very Quick

They respond well to strong and respectful communication.  They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.

Topics They Care About

Connected Safety Tech
He leads global development for MākuSafe's connected-worker solutions and frequently discusses how real-time data can improve safety for frontline workers.
Frontline Worker Voice
He has published on the importance of giving workers a voice through technology, emphasizing how direct feedback builds trust and improves safety culture.
Technical Storytelling
He draws on his past career in visual effects to communicate the value of complex IIoT and SaaS solutions to executive and operational teams.

Media Appearances

Interview with MākuSafe – Featuring Aaron Johnson. Featured in Wearable Technologies

See Now

Aaron Johnson to Speak at Industrial SafetyWorX Conference. Featured in MākuSafe News

See Now

Work History

4-2023
Managing Director of International Business Development at MākuSafe
8-2014 - 4-2023
Vice President of Marketing & Customer Strategy at Accumold
5-2005 - 8-2014
Marketing Manager / Sales at Accumold
2001 - 2005
Editor and Visual Effects Artist at REL Productions

Education

2020 - 2021
Master of Business Administration - MBA from Northwest Missouri State University
1990 - 1994
Bachelor's degree from Moody Bible Institute

More Information

Social Presence :

Prographics :

Exp : 25 Location : Ankeny, Iowa, United States Job Level : Mid-senior Designation : Managing Director of International Business Development at MākuSafe
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Aaron

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • If convinced, they can reach decisions quite fast.
  • Can Aaron take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Aaron

Personality Compatibility


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