Aaron Ligon

Energizer
DISC Type : I

Scout at Greylock

Palo Alto, California, United States

Overview

Aaron is a product leader with over a decade of experience scaling products at companies like Affirm, Zynga, and Google. He specializes in fintech, payments, and lending, having helped lead Affirm from its early stages through its IPO. He holds both a B. S. in Physics and an M. S. in Management Science from Stanford University.

Outside of work, Aaron is a father of two with a passion for travel and sports, including skiing and competitive squash, having been captain of the Stanford team. He also actively explores the intersection of cryptocurrency and gaming through personal projects and investing.

He is a co-inventor on multiple patents for financial technology, including tools for purchasing and refinancing transactions.

Personality Overview

Enthusiastic

Informal

Big Picture Person

They are always positive and upbeat, so take their promises with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are friendly, approachable and love to make new connections.

Topics They Care About

Fintech & Payments
He spent over 7 years at Affirm building and scaling their fintech products. He now invests in the space as a Scout for Greylock.
B2B SaaS
Lists B2B SaaS as a key focus area for his current seed-stage and growth-stage investments.
Crypto & Gaming
Spent his sabbatical exploring the intersection of crypto and gaming, and lists crypto as a primary investment focus.

Media Appearances

Aaron has no verified media appearances

Work History

2-2022
Scout at Greylock
6-2021
Sabbatical at Self-employed
6-2021
Senior Director of Product Management at Affirm
Director of Product Management at Affirm
Group Product Manager at Affirm

Education

M.S. from Stanford University
B.S. from Stanford University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Palo Alto, California, United States Job Level : Mid-senior Designation : Scout at Greylock
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Invite them for a lunch or a drink/coffee
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Aaron

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Aaron take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Aaron

Personality Compatibility


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