Aaron Nichols

Trailblazer
DISC Type : DI

Founder at COGreen

Longmont, Colorado, United States

Overview

Aaron is an award-winning solar marketing and sales professional at Exact Solar, known for his unique approach of leveraging storytelling over technical jargon. A Colorado State University graduate, he hosts the popular "This Week In Solar" podcast. Colleagues and industry peers describe him as authentic, approachable, and one of the best clean energy storytellers.

Outside of his professional roles, Aaron is passionate about building community. He founded COGreen, a clean energy networking group that hosts a monthly "Green Drinks" event on a friends farm in Longmont, Colorado. He believes that the quality of relationships determines the quality of life, which is reflected in his community-building efforts.

His unconventional journey into the solar industry began after a chance meeting with circus performers on a beach in Ecuador.

Personality Overview

Assertive

Persuasive

Informal

They like to keep things under control.  They are more likely to be open to unproven but exciting technologies. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Solar Storytelling
He believes emotion-led stories sell solar, not technical facts. He advocates for making clean energy personal and accessible through human narratives rather than complex data.
Clean Energy Community
He founded COGreen, a networking group in Colorado, and hosts regular "Green Drinks" events on a local farm to connect people passionate about sustainability.
Content Marketing
As the host of the "This Week In Solar" podcast and a contributing writer for platforms like beehiiv, he demonstrates expertise in creating engaging, educational content.

Media Appearances

Funnest Podcast Ever! with Aaron Nichols of This Week in Solar Podcast. Featured in Sean White’s Solar and Energy Storage Podcast (GetPodcast)

See Now

Work History

4-2025
Founder at COGreen
4-2025
Podcast Host at This Week in Solar
1-2025 - 7-2025
Product Marketing Consultant at Optivolt
3-2024 - 6-2024
Email and Social Media Copy Editor at SunCast Media
1-2024 - 1-2025
Contributing Marketing Writer at beehiiv

Education

8-2015 - 5-2018
Bachelor of Education (B.Ed.) from Colorado State University
5-2022 - 9-2022
B2 Fluency Certificate in Spanish from Antiguena Spanish Academy

More Information

Social Presence :

Prographics :

Exp : 3 Location : Longmont, Colorado, United States Job Level : Leadership Designation : Founder at COGreen
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Showcase existing customers and use case-studies to grab their attention
  • Address your competition clearly and confidently

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Aaron

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Aaron take some risk or not?

  • They can take risks if necessary.

You And Aaron

Personality Compatibility


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