Aaron Pennell

Pioneer
DISC Type : DSI

Chief Revenue Officer (CRO)- Head of Growth & Operations at Omnisight

Charleston County, South Carolina, United States

Overview

Aaron Pennell is the Chief Revenue Officer at Omnisight, leveraging over two decades of experience in AI, MedTech, and SaaS to scale growth. He has a history of leadership at Johnson & Johnson and Gartner and holds an MBA from the University of Maryland. Colleagues describe him as strategic, forward-thinking, and an outstanding communicator.

Living in Charleston, SC, with his wife and three children, Aaron is an Adjunct Professor at the College of Charleston, where he teaches business and mentors students. His interests include biking, boating, and ultra-light backpacking, and he enjoys local live music events with his family.

He is the inventor and patent holder for the Safe Stop Cycle, a remote braking system designed to improve safety for children learning to ride bikes.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

AI in Transportation
As CRO of Omnisight, he leads the commercialization of AI-powered traffic and safety solutions and frequently posts about new partnerships with transportation departments.
Go-to-Market Strategy
A core theme in his professional background, he has over 20 years of experience building GTM strategies for both startups and global corporations like Johnson & Johnson.
Leadership Mentorship
He teaches management and organizational behavior at the College of Charleston and is consistently recognized in recommendations for his ability to coach and develop talent.

Media Appearances

Driving Organizational Growth | Sales Expert Aaron Pennell. Featured in Omnisight USA

See Now

Work History

5-2023
Chief Revenue Officer (CRO)- Head of Growth & Operations at Omnisight
8-2022
Adjunct Professor of Business at College of Charleston
10-2021 - 3-2023
Healthcare: Executive and Supply Chain Strategy Consulting at Gartner
10-2021
Vice President of Business Development at Safestopcycle & Other MedTech Investor Backed Ventures
Director of Sales, North America at Johnson & Johnson

Education

Master of Business Administration - MBA from University of Maryland - Robert H. Smith School of Business
Bachelor of Arts (BA) from University of North Florida

More Information

Social Presence :

Prographics :

Exp : 4 Location : Charleston County, South Carolina, United States Job Level : Leadership Designation : Chief Revenue Officer (CRO)- Head of Growth & Operations at Omnisight
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Aaron

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They are generally fast movers and can take quick decisions
  • Can Aaron take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Aaron

Personality Compatibility


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