Aaron Thacker

Energizer
DISC Type : I

President at Pre-Pro Assembly

San Carlos, California, United States

Overview

Aaron Thacker is a business owner and legal expert, currently serving as the President of Pre-Pro Assembly. A graduate of Stanford Law School, he has founded his own law firm and served as General Counsel, showcasing a strong background in enterprise SaaS and technology law.

Aaron demonstrates a clear passion for legal education and shaping future legal minds. He maintains strong connections with his alma maters, Stanford University and UCLA, most notably by returning to Stanford as an instructor to teach on the subject of negotiation.

He is not just a practitioner but also a teacher, serving as a Lecturer in Law at Stanford Law School.

Personality Overview

Full Of Energy

Relationship Oriented

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Negotiation Strategy
He teaches negotiation at Stanford Law School and has presented on topics like "Negotiation, As Practiced By Humans" and deal-making tactics.
Technology Transactions
Served as General Counsel and as a panelist specifically discussing negotiation tactics and strategy within the technology sector.
Legal Entrepreneurship
As the founder of Opportunity Law and President of Pre-Pro Assembly, he has direct experience building and leading his own ventures in the legal space.

Media Appearances

Aaron has no verified media appearances

Work History

1-2025
President at Pre-Pro Assembly
1-2021 - 12-2024
Founder at Opportunity Law, A Professional Corporation
12-2019 - 1-2021
Enterprise SaaS Counsel at Self-employed
2-2019 - 11-2019
General Counsel at Bungalow
2-2018 - 12-2022
Lecturer in Law - Negotiation at Stanford Law School

Education

2002 - 2005
JD (with honors) from Stanford Law School
1997 - 2000
MA from UCLA

More Information

Social Presence :

Prographics :

Exp : 8 Location : San Carlos, California, United States Job Level : N/A Designation : President at Pre-Pro Assembly
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Aaron

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Aaron take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Aaron

Personality Compatibility


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