Aaron Villarreal

Questioner
DISC Type : c

Founder and Principal at Solt Financial

Austin, Texas Metropolitan Area, United States

Overview

Aaron Villarreal is the Founder and Principal of Solt Financial, a consulting firm advising fintech startups and community banks. A technology sales leader with experience at Temenos, Kony, and Microsoft, he holds a BS from Tecnológico de Monterrey and certifications in Machine Learning and Project Management (PMP). Colleagues describe him as a self-starter and go-getter.



He was part of the core team at Kony that successfully launched and grew an entirely new industry vertical from the ground up.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Fintech Go-to-Market
At Solt Financial, he partners with VC-backed fintechs to design and execute go-to-market strategies that drive adoption with financial institutions.
Community Banking
His firm advises community banks, he previously led a sales team covering them at Temenos, and he recently attended a community banking conference.
Digital Banking
His career has focused on digital transformation, from implementing cloud solutions at Microsoft to leading the Kony DBX digital banking business unit.

Media Appearances

Aaron has no verified media appearances

Work History

1-2021
Founder and Principal at Solt Financial
9-2019 - 12-2020
RVP, Community Banks in North America at Temenos
3-2018 - 9-2019
Director, Sales and Solution Architecture at Kony, Inc.
1-2015 - 3-2018
Technology Strategy and Architecure, Microsoft Financial Services at Microsoft
1-2013 - 1-2015
Solution Architect at Microsoft

Education

Bachelor of Science - BS from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 17 Location : Austin, Texas Metropolitan Area, United States Job Level : Leadership Designation : Founder and Principal at Solt Financial
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Aaron

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Aaron take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Aaron

Personality Compatibility


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