Claudia Duch

Organizer
DISC Type : Sd

US Client Director at The Brandtech Group

New York, New York, United States

Overview

Claudia is a global marketing executive at The Brandtech Group, specializing in transforming marketing theory into action for B2B and B2C brands. An MBA graduate from the University of Oxford, she has a reputation for building strong client relationships. Colleagues describe her as insightful, energetic, and wonderfully unflappable.

Claudia maintains a strong connection to her alma mater, the University of Oxford. She actively participates in alumni events, such as the Rectors Council at Lincoln College, and shares her pride in the institutions accomplishments and future endeavors. This suggests a deep appreciation for her educational roots.

Unique fact: Claudia and her sister are both alumni and financial supporters of Lincoln College, Oxford, demonstrating a shared family legacy and commitment to the institution.

Personality Overview

Pleasant

Trusting Of Others

Strong-minded

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

AI in Marketing
Her professional headline is "AI Inspired, " and she is pioneering a new role at The Brandtech Group focused on GenAI marketing solutions for global advertisers.
Global Brand Leadership
She has extensive experience leading large, integrated agency teams for major global clients like Kyndryl (at WPP), IBM (at Ogilvy), and State Farm (at DDB).
Social First Campaigns
She recently highlighted a successful social-first campaign for TRESemme and previously led a millennial-focused social media video campaign for State Farm.

Media Appearances

Claudia has no verified media appearances

Work History

1-2025
US Client Director at The Brandtech Group
8-2021 - 10-2023
WPP Global Client Leader I Kyndryl at WPP
1-2019 - 11-2021
Managing Director | Eightbar Collective (Team IBM) at Ogilvy
7-2016 - 8-2018
Group Business Director at DDB
11-2013 - 1-2016
Integrated Brand Leader at kbs+

Education

1998 - 1999
MBA from University of Oxford
1998 - 1999
MBA from Saïd Business School, University of Oxford

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Mid-senior Designation : US Client Director at The Brandtech Group
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Insights For Selling To Claudia

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claudia is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Claudia

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Claudia move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Claudia take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Claudia

Personality Compatibility


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