Aaron Wallace

Inspirer
DISC Type : id

Founder, MD at Aaron Wallace

South Croydon, England, United Kingdom

Overview

Aaron Wallace is the Founder and MD of his eponymous grooming brand, the UKs first for Black men. A former barber and University of Westminster music graduate, he identified a market gap from his clients needs, leading him to create a successful product line featured in Forbes and GQ.

Outside of his business, Aaron maintains a strong passion for music, stemming from his degree in Commercial Music Performance. He is also dedicated to helping young people, having previously served as an Enterprise Ambassador for the Princes Trust, where he supported aspiring entrepreneurs.

His company originated from his Shear & Shine Barbershop after two years of research and development.

Personality Overview

Confident & Optimistic

Generous

Achievment Oriented

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Black Men's Grooming
As a former barber, he founded his company to address the specific hair and skincare challenges he and his clients faced, creating products with natural ingredients like Mango Butter.
Entrepreneurship
He launched his brand from his barbershop and scaled it into major retailers like Sainsbury's and ASOS. He previously helped young entrepreneurs through The Prince's Trust.
Brand Building
He successfully built an authentic brand from the ground up, gaining features in high-profile publications such as Forbes, GQ, and Essence by focusing on an underserved market.

Media Appearances

Aaron has no verified media appearances

Work History

1-2017
Founder, MD at Aaron Wallace
8-2013
Founder/Managing Director at Aaron Wallace
6-2013 - 1-2015
Senior Vice President at Start Young Global
11-2012 - 1-2014
Enterprise Ambassador at Princes' Trust
9-2012 - 1-2014
Talent Agent at 6th Vision

Education

2010 - 2012
2:1 Commercial Music Performance from University of Westminster
A-Level Business Studies and English Lit. from Orpington College

More Information

Social Presence :

Prographics :

Exp : N/A Location : South Croydon, England, United Kingdom Job Level : N/A Designation : Founder, MD at Aaron Wallace
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Aaron

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Aaron take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Aaron

Personality Compatibility


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