Isabel Santos

Enigma
DISC Type : icd

Social Media Manager at Laura Varela Mirpuri Holding

Portugal

Overview

Isabel Santos is a Social Media Manager at Laura Varela Mirpuri Holding, skillfully blending her Masters in Psychology from the University of Lisbon with digital marketing expertise. She specializes in branding, content strategy, and social media advertising, holding a deep understanding of consumer behavior.

Her career is built on the unique intersection of academic psychology and practical digital marketing strategy.

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Challenger

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Consumer Behavior
Her profile highlights a deep understanding of consumer behavior, stemming from her academic background in psychology and her practical experience in digital marketing.
Digital Branding
A core responsibility in her current and past roles involves defining, creating, and implementing strategic branding across various digital and social media platforms.
Social Media Growth
She has extensive experience managing content and running ad campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok to drive brand growth.

Media Appearances

Isabel has no verified media appearances

Work History

5-2024
Social Media Manager at Laura Varela Mirpuri Holding
6-2023 - 4-2024
Communication & Digital Marketing Manager at HiCom - Brand & Media Consulting
2-2022 - 6-2023
Head of Communication and Digital Marketing at RE/MAX Team
10-2021 - 1-2022
Digital Marketing Specialist at Biclas

Education

2021 - 2021
Postgraduate Degree from Universidade Lusófona - Centro Universitário Lisboa
2019 - 2020
Mestrado from Faculdade de Psicologia da Universidade de Lisboa

More Information

Social Presence :

Prographics :

Exp : N/A Location : Portugal Job Level : N/A Designation : Social Media Manager at Laura Varela Mirpuri Holding
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Insights For Selling To Isabel

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabel is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Isabel

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Isabel move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Isabel take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Isabel

Personality Compatibility


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