Aarthi Kalyanaraman

Sharpshooter
DISC Type : DC

Vice President Global Head of Marketing and Brand at Plastic Bank

Mississauga, Ontario, Canada

Overview

Aarthi has no verified overview

Personality Overview

Fast But Analytical

Thorough Evaluator

Rigorous & Demanding

They like to move fast and expect the same from others.  More than the product, they care about the impact of the product. They take a lot of pride in personal achievements.

Topics They Care About

Aarthi has no verified topics they care about

Media Appearances

Aarthi has no verified media appearances

Work History

1-2025
Vice President Global Head of Marketing and Brand at Plastic Bank
1-2024 - 3-2025
Vice President Product Marketing at Plastic Bank
1-2022 - 1-2024
Marketing Director at Plastic Bank
8-2020 - 1-2022
Senior Brand Manager Laundry at Henkel
6-2018 - 8-2020
Brand Manager at Henkel

Education

2006 - 2008
MBA from Bharathidasan Institute of Management
2002 - 2006
B.E from Anna University Chennai

More Information

Social Presence :

Prographics :

Exp : 13 Location : Mississauga, Ontario, Canada Job Level : Senior Designation : Vice President Global Head of Marketing and Brand at Plastic Bank
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Insights For Selling To Aarthi

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aarthi is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Aarthi

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Aarthi move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Aarthi take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Aarthi

Personality Compatibility


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