Aarushi Kapur

Inspirer
DISC Type : di

Content Strategist at Atomberg Technologies

Mumbai, Maharashtra, India

Overview

Aarushi Kapur is a Content Strategist at Atomberg Technologies with over two years of experience managing social media and influencer campaigns for lifestyle, beauty, and fashion brands. A graduate of S K Somaiya College, she is described by colleagues as being creative, a quick thinker, and skilled at research, turning ideas into impactful digital stories.

Outside of her professional role, Aarushi is passionate about the creative process, from photography and content creation to exploring food. Her personal portfolio mentions a love for AI and modern digital culture, reflecting an interest in emerging trends that shape online communication and storytelling.

Interestingly, her personal portfolio website began as a college project that she initially disliked but grew to love, now showcasing her professional journey.

Personality Overview

Confident & Optimistic

Decisive

Achievment Oriented

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Influencer Marketing
Her current role involves managing large-scale influencer campaigns, and she has actively sought collaborations with influencer agencies for Atomberg Technologies.
Content Strategy
As her primary function, she has experience in end-to-end content management, from ideation and scripting to final production and execution.
Digital Storytelling
She focuses on turning ideas into "impactful digital stories" and creating content that connects with audiences on a personal level.

Media Appearances

Aarushi has no verified media appearances

Work History

11-2025
Content Strategist at Atomberg Technologies
4-2024 - 10-2025
Social Media Executive at Chtrbox
11-2023 - 2-2024
Social Media Marketing Intern at Beyond Food
5-2023 - 8-2023
Graphic Designer at Destek Infosolutions Private Limited
11-2022 - 4-2023
Freelance Graphic Designer at Maxima

Education

9-2021 - 6-2024
BAMCJ from S K Somaiya Vidyavihars College of Arts Science & Commerce Vidyavihar Mumbai 400 077
8-2019 - 4-2021
commerce from K J Somaiya College of Arts & Commerce Vidyanagar Campus Vidyavihar Mumbai 400 077

More Information

Social Presence :

Prographics :

Exp : 3 Location : Mumbai, Maharashtra, India Job Level : Junior Designation : Content Strategist at Atomberg Technologies
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Insights For Selling To Aarushi

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aarushi is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Aarushi

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Aarushi move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Aarushi take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Aarushi

Personality Compatibility


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