Aarushi Lal

Go-getter
DISC Type : d

Social Media & PR at The Bear House

Bengaluru, Karnataka, India

Overview

Aarushi is a creative and data-driven marketing professional specializing in social media, PR, and campaign management for The Bear House. Described by colleagues as strategic and driven, she focuses on creating engaging content that delivers measurable results. She holds a Bachelor of Arts from the University of Delhi and a Post Graduate Diploma from Manipal Global Academy.

With previous experience as a personal banker at HDFC Bank, Aarushi has a background in finance and customer relations. Her professional interests extend to the enterprise technology sector, following major companies like IBM and Oracle. This unique blend of skills provides her with a distinct perspective on market dynamics and consumer engagement.

Unique fact: She holds certifications in Depository Operations and Mutual Funds from the National Institute of Securities Market.

Personality Overview

Self-Confident

Direct & Candid

Decisive

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Retail Expansion
Her recent social media activity proudly showcases the launch of new retail stores for her current employer, The Bear House, indicating a focus on physical retail growth.
Brand Storytelling
She explicitly states her passion for building brand stories that capture attention, spark conversations, and drive customer action.
Data-Driven Marketing
Emphasizes her expertise in using tools like Google Analytics to sculpt and measure marketing campaigns, focusing on driving growth through data.

Media Appearances

Aarushi has no verified media appearances

Work History

5-2024
Social Media & PR at The Bear House
6-2022 - 4-2024
Social Media Marketing at Coding Ninjas
1-2022 - 6-2022
Personal Banker at HDFC Bank
12-2021 - 1-2022
Junior Influencer Marketing Associate at vmerg
9-2020 - 9-2021
Internship Trainee at HDFC Bank

Education

7-2016 - 6-2019
Bachelor of Arts - BA from Maitreyi College, University of Delhi
Post Graduate Diploma from Manipal Global Academy

More Information

Social Presence :

Prographics :

Exp : 5 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Social Media & PR at The Bear House
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Insights For Selling To Aarushi

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aarushi is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Aarushi

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Aarushi move?

  • Their decision making speed is somewhere in the middle.
  • Can Aarushi take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Aarushi

Personality Compatibility


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