Aastha Kalia

Captain
DISC Type : DS

Senior Associate - Marketing at apna

Bengaluru, Karnataka, India

Overview

Aastha is a Senior Associate in Marketing at apna, specializing in brand and content strategy. Her experience includes shaping influencer marketing and developing content pillars for broad campaigns. Colleagues describe her as innovative, creative, energetic, and professional, with a knack for putting a creative spin on her work.

She is passionate about her companys mission of creating opportunities and changing lives within Indias job market. Aastha brings a significant amount of positive energy to the workplace and is viewed by peers as an enthusiastic team player who can cheer up any environment.

In a fun company initiative, she briefly held the title of "Chief Sweets Officer" during Diwali.

Personality Overview

Planner & Achiever

Consummate Professional

Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Empowering Job Seekers
Celebrates her company's role in redefining India's job market, highlighting the 7 crore applications and 12 lakh opportunities created in a single year.
Women in the Workforce
Proudly shares milestones about female job applicants, noting that women drove 2. 8 crore applications and are reshaping leadership roles across industries.
Brand Storytelling
Showcases excitement for her company's brand campaigns, such as #apnahustlechalrahahai, which celebrates the daily hustle of workers on their career journeys.

Media Appearances

Aastha has no verified media appearances

Work History

6-2023 - 6-2025
Senior Associate - Marketing at apna
11-2022 - 5-2023
Brand and Content marketing at AvairSense (YC W22)
8-2021 - 9-2022
Content Strategist - Influencer Marketing at Hirect- Chat directly with startup founders
1-2021 - 8-2021
Social Media Strategist at Beyond Exams
7-2020 - 9-2020
Digital Marketing Intern at ZeroKaata

Education

2018 - 2021
Bachelor's degree from Jagan Institute Of Management Studies(JIMS Rohini)

More Information

Social Presence :

Prographics :

Exp : 4 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Senior Associate - Marketing at apna
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Insights For Selling To Aastha

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aastha is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Aastha

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Aastha move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Aastha take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Aastha

Personality Compatibility


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