Aastha Taneja

Cheerleader
DISC Type : Is

Senior Consultant - Strategy & Growth at Wazir Advisors

Delhi, India

Overview

Aastha Taneja is a Senior Consultant at Wazir Advisors with over six years of experience in the consumer and retail sector. She specializes in market diagnostics, competitive intelligence, and consumer analytics, previously holding roles at Kearney and NielsenIQ. She earned her MBA in Marketing from BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY (BIMTECH).

Aastha co-authored a report on the rise of lab-grown diamonds in 2026, analyzing consumer behavior and market trends across India. She has also been acknowledged for her contributions to reports on circular fashion, indicating a professional interest in sustainability within the retail sector.

While at Nielsen, she was recognized with Gold and Silver awards for Trust and Accountability.

Personality Overview

Affable

Listener

Story-Driven

They are more likely to go for proven solutions.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Topics They Care About

Retail Growth Strategy
Her experience focuses on translating data into practical growth opportunities and strategic assessments for consumer-facing businesses.
Consumer Analytics
A core part of her expertise, focusing on consumer behavior, distribution, and category sizing to inform business decisions.
Competitive Intelligence
Her background includes driving competitive analysis and industry benchmarking for major clients at Kearney and NielsenIQ.

Media Appearances

Aastha has no verified media appearances

Work History

11-2025
Senior Consultant - Strategy & Growth at Wazir Advisors
1-2023 - 1-2026
Senior Research Analyst at Kearney
8-2021 - 1-2023
Research Analyst at Kearney
8-2019 - 8-2021
Research Executive at Nielsen
4-2018 - 6-2018
Intern at Blue Star Limited

Education

2017 - 2019
Master of Business Administration from BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY (BIMTECH)
2013 - 2016
Bachelor of Arts - BA from Delhi University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Delhi, India Job Level : Middle Designation : Senior Consultant - Strategy & Growth at Wazir Advisors
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Insights For Selling To Aastha

During A Call Or A Meeting

DO's

  • Show them how they look good by making this decision
  • Be visibly appreciative of their actions during your interactions
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t sound very transactional
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aastha is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Aastha

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Aastha move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Aastha take some risk or not?

  • They are unlikely to take many risks.

You And Aastha

Personality Compatibility


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