Aastha Taneja in

Aastha Taneja

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Senior Consultant - Strategy & Growth at Wazir Advisors
📍 Delhi, India

Aastha Taneja is a Senior Consultant at Wazir Advisors with over six years of experience in the consumer and retail sector. She specializes in market diagnostics, competitive intelligence, and consumer analytics, previously holding roles at Kearney and NielsenIQ. She earned her MBA in Marketing from BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY (BIMTECH).

Aastha co-authored a report on the rise of lab-grown diamonds in 2026, analyzing consumer behavior and market trends across India. She has also been acknowledged for her contributions to reports on circular fashion, indicating a professional interest in sustainability within the retail sector.

While at Nielsen, she was recognized with Gold and Silver awards for Trust and Accountability.

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Experience
6 Years
Current Role
Senior Consultant - Strategy & Growth
Job Level
Middle
Location
Delhi, India
Personality Overview

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Decision Approach
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Priorities

Topics Aastha cares about

Retail Growth Strategy
Her experience focuses on translating data into practical growth opportunities and strategic assessments for consumer-facing businesses.
Consumer Analytics
A core part of her expertise, focusing on consumer behavior, distribution, and category sizing to inform business decisions.
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Career

Work history

11-2025
Senior Consultant - Strategy & Growth
Wazir Advisors
1-2023 - 1-2026
Senior Research Analyst
Kearney
8-2021 - 1-2023
Research Analyst
Kearney
8-2019 - 8-2021
Research Executive
Nielsen
4-2018 - 6-2018
Intern
Blue Star Limited
In the press

Media appearances

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Education
2017 - 2019
Master of Business Administration
BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY (BIMTECH)
2013 - 2016
Bachelor of Arts - BA
Delhi University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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