Aastha Taneja is a Senior Consultant at Wazir Advisors with over six years of experience in the consumer and retail sector. She specializes in market diagnostics, competitive intelligence, and consumer analytics, previously holding roles at Kearney and NielsenIQ. She earned her MBA in Marketing from BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY (BIMTECH).
Aastha co-authored a report on the rise of lab-grown diamonds in 2026, analyzing consumer behavior and market trends across India. She has also been acknowledged for her contributions to reports on circular fashion, indicating a professional interest in sustainability within the retail sector.
While at Nielsen, she was recognized with Gold and Silver awards for Trust and Accountability.
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