Aathira Jayaraj

Questioner
DISC Type : c

Director and Principal - Strategic Partnerships and Outreach at Social Alpha

Gurugram, Haryana, India

Overview

Aathira Jayaraj is the Director and Principal for Strategic Partnerships at Social Alpha, focusing on fostering innovation in early-stage startups. An IIM Bangalore graduate, she leverages over seven years of experience in fundraising, program management, and building key relationships with government and corporate bodies to drive social impact through entrepreneurship.

Passionate about creating meaningful change, Aathira is a strong advocate for deep-tech and women-led innovation. She often shares insights on the challenges and rewards of working in the social sector, demonstrating a commitment to mentoring the next generation of leaders in this space.

She was one of only three candidates from her IIM Bangalore batch selected for the prestigious Tata Administrative Services (TAS) leadership program.

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Social Impact Investing
Focuses on backing long-term, high-impact ventures like sustainable materials and diagnostics rather than short-term market trends.
Deep Tech Innovation
Co-authored articles on and supports startups in AI, machine learning, material sciences, and biotechnology to solve critical societal challenges.
Women-led Startups
Actively writes about and advocates for women entrepreneurs who are building pivotal products and leading change, particularly in technology sectors.

Media Appearances

Aathira has no verified media appearances

Work History

1-2022
Director and Principal - Strategic Partnerships and Outreach at Social Alpha
7-2015 - 1-2022
Program management and Partnerships at Social Alpha
6-2015 - 4-2021
Program Manager - Institutions, Innovations and Entrepreneurship at Tata Trusts
4-2015 - 5-2015
TAS Manager (Nutrition) at Tata Trusts
1-2015 - 4-2015
TAS Manager (Omni channel and Order Fulfilment) at Tata CLiQ

Education

2012 - 2014
PGP from Indian Institute of Management Bangalore
2008 - 2010
B.Com Honours from Osmania University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Gurugram, Haryana, India Job Level : Mid-senior Designation : Director and Principal - Strategic Partnerships and Outreach at Social Alpha
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Insights For Selling To Aathira

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aathira is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Aathira

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aathira move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Aathira take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Aathira

Personality Compatibility


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