Aayush Das

Judge
DISC Type : Dc

Partner Marketing Manager - India & SAARC at Autodesk

Bengaluru, Karnataka, India

Overview

Aayush is a B2B SaaS marketing professional specializing in partner marketing and demand generation for Autodesk in India & SAARC. With an Executive MBA, he develops strategies that deliver quantifiable results. Colleagues describe him as an exceptional, dedicated, and professional marketing mind who is an asset to any team.

Outside of work, Aayush seeks out and overcomes personal challenges, whether through long-distance motorcycling or hiking. He channels his creative side into storytelling and has a keen interest in analyzing media trends and innovations in sustainability.

He is the published author of two books, "Infringed - A Journey To The Void" and "The Haunted Ghost".

Personality Overview

Generally Skeptic

Fast But Wary

Demanding

They like to move fast and expect the same from others.  They are not always relationship oriented. They respond better to strong and respectful interactions.

Topics They Care About

Partner Marketing
A core area of his expertise where he has been called a 'genius'. He has experience building partner marketing functions and go-to-market strategies from the ground up.
Demand Generation
He manages end-to-end demand generation for Autodesk's partner business, planning and executing integrated campaigns across various channels to drive pipeline and ROI.
Sustainability in Tech
He was a guest on the 'Sustainability Shapers' podcast and follows innovations from companies like Uravu Labs, which creates water from air.

Media Appearances

Aayush has no verified media appearances

Work History

5-2024
Partner Marketing Manager - India & SAARC at Autodesk
1-2023 - 1-2024
Partner Marketing Specialist - North America at Freshworks
5-2021 - 12-2022
Partner Marketing Specialist - EU at Freshworks
2-2020 - 5-2021
Senior Manager - Product Marketing & Communications at STEPapp
8-2018 - 9-2019
Key Account Manager at Zomato

Education

7-2021 - 8-2022
Executive MBA from Great Lakes Institute of Management
2012 - 2016
Bachelor of Technology (B.Tech.) from Guru Ghasidas University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Partner Marketing Manager - India & SAARC at Autodesk
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Insights For Selling To Aayush

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp

DONT's

  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aayush is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Aayush

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Aayush move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Aayush take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Aayush

Personality Compatibility


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