Ab Emam

Editor
DISC Type : CS

Founder at WDG, an Agital Company

Washington DC-Baltimore Area, United States

Overview

Ab Emam is a three-time founder with two successful exits in government technology, digital marketing, and enterprise web. He now advises senior leaders on high-stakes technology and strategy decisions, particularly around AI and digital transformation. Colleagues describe him as collaborative, insightful, and a true leader with terrific "big picture" vision.

A long-time Alexandria, Virginia resident, Ab is a father of three. He has an interest in smart home technology and has recommended books focused on building world-class employee engagement and company culture, reflecting his professional passions in his personal learning.

Unique fact: His first company, GovTrends, became the top web vendor for Capitol Hill, serving over a third of the U.S. House of Representatives.

Personality Overview

Slow Buyer

Late Adopter

Sometimes Friendly

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

AI's Business Impact
He frequently posts about AI's role in business efficiency, how it will remix jobs, and queries his network on the best large language models for daily use.
Building to Sell
Having exited two companies, he speaks on the importance of building a business for sale from the start, focusing on profitability (EBITDA) and operational independence.
Actionable Company Culture
He believes culture is defined by actions, not words on a slide, and reads books on employee engagement to better work with his teams.

Media Appearances

Ab has no verified media appearances

Work History

4-2012
Founder at WDG, an Agital Company
3-2004 - 2-2012
Founder at GovTrends
1-2002 - 1-2004
Founder at AcquireNow
2000 - 2002
Business Professional at Responsys

Education

1900 - 2005
Bachelor’s Degree from Virginia Tech - Pamplin College of Business
Professional Development from Wharton - Aresty Institute of Executive Education

More Information

Social Presence :

Prographics :

Exp : 26 Location : Washington DC-Baltimore Area, United States Job Level : Leadership Designation : Founder at WDG, an Agital Company
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Insights For Selling To Ab

During A Call Or A Meeting

DO's

  • Use a presentation with information before getting into a live product walkthrough
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ab is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Ab

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Ab move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Ab take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Ab

Personality Compatibility


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