Cliff Berg

Commander
DISC Type : D

Managing Partner at Agile 2 Academy

Reston, Virginia, United States

Overview

Cliff is the Managing Partner of Agile 2 Academy, an executive-level DevOps and Agile consultant, and the lead author of "Agile 2: The Next Iteration of Agile". A former CTO of a startup that grew to 200 people, he has guided over ten major Agile/DevOps transformations and holds degrees from Cornell University in Physics, Nuclear Engineering, and Operations Research.

Personality Overview

Decisive

Impact-Driven

Candid & Clear

They like to act fast and expect others to do the same.  More than the product, they care about the effectiveness of the product. They respond well to strong and respectful communication.

Topics They Care About

Agile 2 Movement
He is the founder of the Agile 2 movement and lead author of the book, aiming to evolve Agile principles beyond what he views as rigid frameworks.
DevOps Transformation
His consulting work focuses on helping executives at large organizations implement DevOps and Agile methods by creating the right organizational culture and leadership behaviors.
AI Control Problem
He frequently posts about the future of AI, showing a keen interest in the potential risks and the challenge of maintaining human control over advanced artificial intelligence.

Media Appearances

Agile 2 Academy - Cliff Berg. Featured in Collabs.io

See Now

Work History

5-2021
Managing Partner at Agile 2 Academy
9-2018 - 1-2020
Principal Consultant at Independent Consultant
6-2016 - 5-2017
Enterprise DevOps/Agile Coach at Eliassen Group
1-2016 - 9-2018
Principal Consultant at Scaled Markets
8-2015 - 5-2016
Agilist and DevOps Specialist, Technical Manager at Coveros

Education

1980 - 1981
Master's degree from Cornell University
1978 - 1980
Master's Degree from Cornell University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Reston, Virginia, United States Job Level : N/A Designation : Managing Partner at Agile 2 Academy
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Insights For Selling To Cliff

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cliff is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cliff

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Cliff move?

  • They can take decisions very fast if you manage to convince them.
  • Can Cliff take some risk or not?

  • The risks don’t matter much to them.

You And Cliff

Personality Compatibility


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