Abbie McKenzie

Questioner
DISC Type : c

Marketing Executive at Smeg UK Ltd.

United Kingdom

Overview

Abbie McKenzie is a Marketing Executive at Smeg UK, leveraging a background that includes a role at HP and a BA in Fashion Marketing from Falmouth University. She holds a certification in Email Marketing and is experienced in executing brand events and product showcases.

Based on her education and interests in publications like Vogue and Cosmopolitan, Abbie has a strong passion for the fashion and lifestyle sectors. She appears to enjoy creative challenges and celebrates team successes in a collaborative work environment.

Abbie won her companys annual pumpkin carving competition, showcasing her creative and competitive spirit.

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Event Marketing
Her recent activity highlights her involvement and success in organizing various brand events, including a flagship store relaunch and a European marketing conference.
Premium Brands
Her career at premium companies like Smeg and HP, combined with her fashion marketing background, indicates a focus on high-end product promotion.
Team Collaboration
Frequently posts about the importance of teamwork and gives credit to her colleagues for the success of various marketing events and initiatives.

Media Appearances

Abbie has no verified media appearances

Work History

12-2022
Marketing Executive at Smeg UK Ltd.
8-2022 - 12-2022
Marketing Executive at HP
11-2021 - 8-2022
Online Marketing Operations Assistant at HP
6-2020 - 11-2021
Support Services Operator at Appello UK
1-2021 - 8-2021
Social Media Assistant at Rising Girl

Education

2017 - 2020
BA (Hons) from Falmouth University
2015 - 2017
A Level from Queen Mary's College, Basingstoke

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Kingdom Job Level : Junior Designation : Marketing Executive at Smeg UK Ltd.
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Insights For Selling To Abbie

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abbie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Abbie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Abbie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Abbie take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Abbie

Personality Compatibility


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