Abbie Reichner

Evaluator
DISC Type : SDC

Vice President, Programmatic Strategy & Operations at Fox Corporation

Los Angeles Metropolitan Area, United States

Overview

Abbie Reichner is the Regional Vice President of CTV at PubMatic, where she leads strategy in the connected TV space. Her career is built on a deep foundation in programmatic advertising, with previous leadership roles at Fox Corporation and FreeWheel. She is a Penn State University graduate.

Abbie is passionate about building strong teams and is actively hiring for various roles within the CTV and ad operations sectors. She publicly celebrates the successes of her mentors and colleagues, underscoring the importance she places on professional relationships and industry leadership.

She has consistently been at the forefront of programmatic television, managing partnerships and strategy at major media corporations for over a decade.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

CTV Advertising
As a leader at PubMatic, she frequently speaks on CTV trends, addressability challenges, and creating better ad experiences for viewers in this growing market.
Programmatic Strategy
Her extensive experience at Fox Corporation and FreeWheel demonstrates a long-standing focus on building and scaling programmatic marketplace operations and strategy.
Building Teams
Recent social media activity shows she is actively recruiting for key positions on her team, including roles in publisher partnerships and ad operations.

Media Appearances

Abbie has no verified media appearances

Work History

9-2022
Vice President, Programmatic Strategy & Operations at Fox Corporation
1-2022 - 9-2022
Senior Director, Programmatic Strategy & Operations at Fox Corporation
7-2021 - 1-2022
Director, Marketplace Platform Partnerships at FreeWheel
12-2020 - 6-2021
Manager, Programmatic at Fox Corporation
7-2019 - 11-2020
Programmatic Solutions Specialist at Fox Corporation

Education

Bachelor of Science (BS) from California State University, Monterey Bay
Associate's degree from Cuesta College

More Information

Social Presence :

Prographics :

Exp : 9 Location : Los Angeles Metropolitan Area, United States Job Level : Senior Designation : Vice President, Programmatic Strategy & Operations at Fox Corporation
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Insights For Selling To Abbie

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abbie is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Abbie

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Abbie move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Abbie take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Abbie

Personality Compatibility


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