Abby Luther in

Abby Luther

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Senior Manager, Customer Experience at Angle Auto Finance
📍 Greater Sydney Area, Australia

Abby is a senior marketing leader with 15+ years of experience in the automotive and consumer goods industries, currently serving as Senior Manager, Customer Experience at Angle Auto Finance. She holds a Masters in Organisational Psychology and is often described by colleagues as calm, collaborative, and smart, with deep expertise in data-driven marketing and CX strategy.

Outside of her professional life, Abby is a parent who values spending dedicated time with her son and family. Her interests also include major brands known for their customer experience, such as The Walt Disney Company, reflecting her professional focus on a personal level.

Unique fact: While at Toyota, Abbys work on the "Go Places with Toyota" app won an award for "Custom – App/Digital Edition. "

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Experience
18 Years
Current Role
Senior Manager, Customer Experience
Job Level
Middle
Location
Greater Sydney Area, Australia
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Abby cares about

Customer Experience Strategy
Her entire career, from Toyota to Nestlé and now Angle Auto Finance, has focused on leading customer experience, lifecycle communications, and digital strategy.
Data-Driven Marketing
She has extensive experience managing customer data strategies, CRM platforms, and using analytics to drive commercial results across multiple senior roles.
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Career

Work history

4-2025
Senior Manager, Customer Experience
Angle Auto Finance
10-2019 - 2-2025
Marketing Manager / Head of Customer Experience - ANZ
DuluxGroup
8-2015 - 7-2019
Digital (Marketing) Experience Manager - ANZ
Nestlé
1-2014 - 7-2015
Loyalty & CRM Manager
Toyota Motor Corporation Australia
8-2012 - 12-2013
Acquisitions (Direct Marketing) Manager
Toyota Motor Corporation Australia
In the press

Media appearances

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Education
2-2008 - 11-2010
M Organisational Psychology
Macquarie University
2-2001 - 11-2005
B Psychology (Hons)
Macquarie University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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