Abby Luther

Initiator
DISC Type : Di

Senior Manager, Customer Experience at Angle Auto Finance

Greater Sydney Area, Australia

Overview

Abby is a senior marketing leader with 15+ years of experience in the automotive and consumer goods industries, currently serving as Senior Manager, Customer Experience at Angle Auto Finance. She holds a Masters in Organisational Psychology and is often described by colleagues as calm, collaborative, and smart, with deep expertise in data-driven marketing and CX strategy.

Outside of her professional life, Abby is a parent who values spending dedicated time with her son and family. Her interests also include major brands known for their customer experience, such as The Walt Disney Company, reflecting her professional focus on a personal level.

Unique fact: While at Toyota, Abbys work on the "Go Places with Toyota" app won an award for "Custom – App/Digital Edition. "

Personality Overview

Friendly Challenger

Risk-Accepting

Conviction Driven

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Customer Experience Strategy
Her entire career, from Toyota to Nestlé and now Angle Auto Finance, has focused on leading customer experience, lifecycle communications, and digital strategy.
Data-Driven Marketing
She has extensive experience managing customer data strategies, CRM platforms, and using analytics to drive commercial results across multiple senior roles.
MarTech & CRM
Her profile highlights direct oversight of SaaS CRM, Data Management Platforms (DMP), and integrations with various marketing and content systems.

Media Appearances

Abby has no verified media appearances

Work History

4-2025
Senior Manager, Customer Experience at Angle Auto Finance
10-2019 - 2-2025
Marketing Manager / Head of Customer Experience - ANZ at DuluxGroup
8-2015 - 7-2019
Digital (Marketing) Experience Manager - ANZ at Nestlé
1-2014 - 7-2015
Loyalty & CRM Manager at Toyota Motor Corporation Australia
8-2012 - 12-2013
Acquisitions (Direct Marketing) Manager at Toyota Motor Corporation Australia

Education

2-2008 - 11-2010
M Organisational Psychology from Macquarie University
2-2001 - 11-2005
B Psychology (Hons) from Macquarie University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Sydney Area, Australia Job Level : Middle Designation : Senior Manager, Customer Experience at Angle Auto Finance
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Insights For Selling To Abby

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abby is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Abby

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Abby move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Abby take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Abby

Personality Compatibility


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