Abdul Salam, PhD in

Abdul Salam, PhD

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Associate Lecturer at University of Melbourne
📍 Greater Melbourne Area, Australia

Abdul Salam is an Associate Lecturer at the University of Melbourne with over 12 years of experience in marketing academia, focusing on consumer behavior and sustainability. He holds a PhD from RMIT University and is recognized by colleagues as a passionate, creative, and detail-oriented professional.

His research into ethical consumption, particularly organic food, suggests a deep personal interest in how consumer choices impact wellbeing and the environment. His professional interests also extend to the practical applications of his research in strategic consulting and the complex business of the aviation industry.

He has a unique background that includes a Bachelor of Engineering and prior work in the textile industry and consultancy services before entering academia.

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Experience
18 Years
Current Role
Associate Lecturer
Location
Greater Melbourne Area, Australia
Personality Overview

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Priorities

Topics Abdul cares about

Consumer Wellbeing
A primary focus of his academic career, his research explores the intersection of marketing, consumer behavior, and ethical consumption to improve wellbeing.
Ethical Consumption
Evident from his publication "Eating for the soul, " which performed a netnographic study on the ethical motives behind organic food purchases.
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Career

Work history

2-2024
Associate Lecturer
University of Melbourne
3-2023 - 1-2024
Course Coordinator
Melbourne Institute of Technology
8-2022 - 1-2024
Sessional Academic
University of Melbourne
7-2018 - 1-2024
Sessional Academic
RMIT University
9-2016 - 2-2024
Lecturer of Marketing
Mehran University Of Engineering and Technology, Pakistan
In the press

Media appearances

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Education
10-2017 - 2-2022
Doctor of Philosophy - PhD
RMIT University
2010 - 2013
Master of Business Administration (MBA)
Institute of Business Administration
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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