Abhinav Goel

Activist
DISC Type : Cd

Vice President, Marketing at Digit Insurance

Bengaluru, Karnataka, India

Overview

Abhinav Goel is the Vice President of Marketing at Digit Insurance, where he has progressed through several leadership roles. He directs customer engagement, partner relationships, and the brands visual identity. He holds a Post Graduate Diploma from IIM Ahmedabad and uniquely started his career as an aerospace engineer.

Abhinav is a proponent of a healthy work-life balance, expressing a preference for it over hustle culture when building his team. He demonstrates a sharp, analytical mindset by publicly emphasizing the importance of methodological accuracy and fact-checking in data interpretation, such as with the Global Hunger Index.

Before his marketing career, he was a Scientist/Engineer at the Indian Space Research Organisation (ISRO).

Personality Overview

Meticulous

Perfectionist

Observative

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Customer Engagement
Leads initiatives for customer engagement, cross-sell, renewal communications, and marketing automation at Digit Insurance.
Brand Building
Directs the in-house design team and is responsible for manifesting the brand's visual identity, drawing from experience at both Digit and Snapdeal.
Work-Life Balance
Actively promotes a balanced life for his team, stating that experiencing life outside of work makes for a better marketer.

Media Appearances

Abhinav has no verified media appearances

Work History

4-2024
Vice President, Marketing at Digit Insurance
4-2021 - 3-2024
Associate Vice President, Marketing at Digit Insurance
4-2019 - 3-2021
Senior Manager, Marketing at Digit Insurance
7-2018 - 3-2019
Manager, Marketing at Digit Insurance
4-2018 - 7-2018
Senior Manager, Marketing at Snapdeal

Education

2013 - 2015
Post Graduate Diploma in Management from Indian Institute of Management Ahmedabad
2014 - 2014
Master of Business Administration (M.B.A.) from Washington University in St. Louis - Olin Business School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : Vice President, Marketing at Digit Insurance
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Insights For Selling To Abhinav

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abhinav is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Abhinav

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Abhinav move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Abhinav take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Abhinav

Personality Compatibility


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