Gaurav Sarda

Questioner
DISC Type : c

Chief Marketing Officer at Symphony Limited

Mumbai, Maharashtra, India

Overview

Gaurav Sarda serves as the Chief Marketing Officer at Symphony Ltd, leveraging over two decades of experience in the consumer goods industry. An alumnus of the Indian Institute of Management Ahmedabad, his expertise lies in brand strategy, marketing management, and go-to-market execution, with previous leadership roles at Welspun and Asian Paints.

Beyond his corporate responsibilities, Gaurav is a strong proponent of ethical branding and customer-centricity, believing that brands should acknowledge mistakes and serve consumer needs. Described as a mentor by colleagues, he shows a commitment to leading and inspiring others while pursuing his own continuous learning.

He recently earned a "Google AI Essentials" certification, signaling his focus on integrating emerging technologies into his marketing practice.

Personality Overview

Systematic

Not Easily Convinced

Cautious & Analytical

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Brand Strategy
He has a long track record of building strong consumer brands and leads Symphony's brand direction and marketing strategy.
Consumer Goods Marketing
His entire career, spanning over 20 years, has been focused on marketing, sales, and brand management within the consumer goods sector.
Ethical Branding
He has publicly commended brands for acknowledging their mistakes, showing a personal interest in corporate integrity and customer concern.

Media Appearances

Symphony Limited Announces Executive Changes. Featured in Marketscreener

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Official Filing – Change in Senior Management (Gaurav Sarda appointed CMO). Featured in Symphony Limited (Corporate Filing)

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Work History

2-2025
Chief Marketing Officer at Symphony Limited
5-2024 - 1-2025
Freelance Consultant at Self Employed
4-2023 - 4-2024
Head of Sales & Customer Service, Domestic Flooring at Welspun Global Brands Ltd
4-2022 - 3-2023
Head of Marketing, Domestic Business at Welspun Global Brands Ltd
10-2020 - 3-2022
Chief Marketing Officer at Welspun Flooring

Education

2003 - 2005
PGDM from Indian Institute of Management Ahmedabad
1998 - 2002
B.E from Devi Ahilya Vishwavidyalaya

More Information

Social Presence :

Prographics :

Exp : 21 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Chief Marketing Officer at Symphony Limited
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Insights For Selling To Gaurav

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gaurav is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Gaurav

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Gaurav move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Gaurav take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Gaurav

Personality Compatibility


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