Shwetal Basu

Commander
DISC Type : D

Sr Vice President & Head Brand & Marketing at Polycab India Limited

Mumbai, Maharashtra, India

Overview

Shwetal has no verified overview

Personality Overview

Candid & Clear

Very Quick

Strong-Willed

They respond better to strong and respectful interactions.  They are not always relationship oriented. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Shwetal has no verified topics they care about

Media Appearances

Shwetal has no verified media appearances

Work History

10-2024
Sr Vice President & Head Brand & Marketing at Polycab India Limited
10-2021 - 9-2024
Chief Marketing and Communication Officer - CMO at Shoppers Stop
8-2018 - 10-2021
Head Marketing and VM at Metro Brands Limited (formerly Metro Shoes Limited)
8-2016 - 7-2018
Format Head Marketing - ABRL at Aditya Birla Retail Limited
10-2012 - 9-2016
Head Marketing - Hypermarkets at Aditya Birla Retail Limited

Education

Essentials of Leadership from Indian School of Business
1996 - 1999
PGDSM from National Institute of Sales (NIS)

More Information

Social Presence :

Prographics :

Exp : 26 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Sr Vice President & Head Brand & Marketing at Polycab India Limited
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Insights For Selling To Shwetal

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shwetal is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Shwetal

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Shwetal move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Shwetal take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Shwetal

Personality Compatibility


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