Abhishek Nagar

Questioner
DISC Type : c

Digital Marketing Manager at EXL

Delhi, India

Overview

Abhishek is a Digital Marketing Manager at EXL with a background in Instrumentation Engineering from UPES and management education from IIM Udaipur. He specializes in social media strategy, ad campaigns, and follower growth, holding certifications in Google Ads, HubSpot, and AI marketing automation.

He expresses pride in his companys culture, highlighting the importance of working in an organization that prioritizes credibility, respect, and fairness for its employees.

He transitioned from a technical role as an Instrumentation Engineer to a career in digital marketing.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Marketing Automation
Recently obtained certifications in HubSpot Marketing Hub and AI & Automation from Sprout Social, indicating a focus on leveraging technology in marketing.
Digital Advertising ROI
Holds a Google Ads Certification and is focused on driving smarter campaigns and measurable growth, showing a keen interest in performance marketing.
Social Media Strategy
His personal mission is to help businesses create and implement top-notch social media marketing strategies to thrive in the digital world.

Media Appearances

Abhishek has no verified media appearances

Work History

7-2022
Digital Marketing Manager at EXL
5-2018 - 6-2019
Instrumentation Engineer at LEPTON PROJECTS PRIVATE LIMITED

Education

Education details unavailable from Indian Institute of Management Udaipur
Bachelor of Technology - BTech from UPES

More Information

Social Presence :

Prographics :

Exp : 4 Location : Delhi, India Job Level : Middle Designation : Digital Marketing Manager at EXL
URL has been copied!

Insights For Selling To Abhishek

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abhishek is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Abhishek

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Abhishek move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Abhishek take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Abhishek

Personality Compatibility


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