Tom Horvath Neumann

Observer
DISC Type : ic

Founder and Managing Director at PROPERONI®

London, England, United Kingdom

Overview

Tom is the Founder and Managing Director of PROPERONI®, the UKs leading pepperoni brand. He is the custodian of a family business with a 90-year history in the UK food system, transforming it from a legacy supplier for brands like PizzaExpress into a direct-to-consumer powerhouse. He is a graduate of the Goldman Sachs 10KSB program at Saïd Business School, University of Oxford.

Tom has a profound interest in history and legacy. He has actively researched the history of Hungarian food importers in the UK to understand the heritage his business continues. He also participated in a 130km walk, retracing the steps of two Auschwitz escapees to commemorate their courageous journey.

His familys business began by supplying tomato purée to Heinz in the 1930s and has supplied pepperoni to PizzaExpress since the late 1960s.

Personality Overview

Example Seeker

Value Driven

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Nitrite-Free Foods
He publicly advocates for removing additives from cured meats, writing opinion pieces on the food industry's over-reliance on artificial interventions and promoting traditional methods.
Business Heritage
As the steward of a 90-year-old business, he actively researches and honors the legacy of food importers, connecting his brand's long history to its present-day values.
Retail Disruption
He is focused on transforming the retail pepperoni category by introducing a premium, restaurant-quality product to major supermarkets like Tesco.

Media Appearances

Speaker Announcement! Meet Tom Horvath Neumann, Founder of PROPERONI®. Featured in Instagram

See Now

Work History

Founder and Managing Director at PROPERONI®
Finance at Various

Education

Goldman Sachs 10 from Saïd Business School, University of Oxford
2002 - 2003
Exchange Student (second year of undergrad degree) in Atlanta from Emory University - Goizueta Business School

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : Leadership Designation : Founder and Managing Director at PROPERONI®
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Tom

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Tom take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Tom

Personality Compatibility


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