Abhishek Pattnayak

Judge
DISC Type : Dc

Global Head - Brand + Marketing + Growth at Borderless Access

Bengaluru, Karnataka, India

Overview

Abhishek is a marketing and growth leader with over 21 years of experience in the SaaS, EdTech, and IT sectors. Currently the Global Head of Marketing and Growth at Borderless Access, he has cumulatively generated over $600 million in revenue. People who have worked with him describe him as a diligent, resourceful, and great leader.

Outside of his professional focus on marketing and technology, Abhishek has expressed a personal interest in the Indian Army, indicating an appreciation for the countrys armed forces and their service.

Unique Fact: He has successfully generated over $2. 1 billion in sales pipeline throughout his career.

Personality Overview

Generally Skeptic

Features Driven

Quality Focused

They like to move fast and expect the same from others.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

Go-to-Market Strategy
He has extensive hands-on experience developing GTM strategies for international and national markets, utilizing both product-led (PLG) and sales-led growth (SLG) approaches.
Insight-Driven Marketing
He writes about leveraging specialized consumer panels and insight-driven marketing to boost customer acquisition and business growth, a core part of his role at Borderless Access.
Evolving Consumer Dynamics
He actively discusses the challenges and opportunities presented by constantly evolving consumer behaviors and how brands must adapt to keep pace.

Media Appearances

Abhishek has no verified media appearances

Work History

9-2024
Global Head - Brand + Marketing + Growth at Borderless Access
9-2024
Global Head - Brand + Growth + P&L at The Panel Station
9-2024
Global Head - Brand + Growth + P&L at MDForLives
9-2024
Global Head - Brand + Growth + P&L at TheExpertCafé
6-2024 - 8-2024
Global Growth Consultant at Similarweb

Education

2009 - 2011
EPGP from Indian Institute of Management Bangalore
6-1998 - 6-2001
Bachelor of Arts - BA from Utkal University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Global Head - Brand + Marketing + Growth at Borderless Access
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Insights For Selling To Abhishek

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abhishek is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Abhishek

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Abhishek move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Abhishek take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Abhishek

Personality Compatibility


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