Abhishek Thakur (AT)

Abhishek leads strategy for the Indus Appstore at PhonePe, bringing eleven years of experience in monetization, adtech, and digital marketing. He is responsible for driving strategic initiatives, partnerships, and overall growth. He holds an MBA from the Indian School of Business, where he was honored with the Torchbearer Award for leadership.

Outside of his core responsibilities, Abhishek is deeply interested in the practical and philosophical implications of technology. He reflects on topics ranging from the true nature of artificial intelligence to what drives long-term customer loyalty, valuing how companies respond to failure more than their initial mistakes.

An interesting fact: He has remained a loyal Swiggy user for a decade, even after they once took five hours to deliver noodles instead of the biryani he ordered.