Abi Hallworth

Enthusiast
DISC Type : i

Director of Partnerships Communications & PR at WTA

London, England, United Kingdom

Overview

Abi has no verified overview

Personality Overview

Amiable & Agreeable

Consensus Focused

Optimistic

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Abi has no verified topics they care about

Media Appearances

Abi has no verified media appearances

Work History

9-2025
Director of Partnerships Communications & PR at WTA
1-2020
Sport Industry '30 under 30' Leader at Sport Industry Group
3-2024 - 9-2025
PR Lead, Sky Sports at Sky
9-2022 - 3-2024
Senior Public Relations Manager, Sky Sports at Sky
5-2015 - 9-2022
Sport and Lifestyle PR at adidas

Education

2010 - 2013
Psychology (BSc) from Loughborough University
1995 - 2010
AAAA from Clifton College

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of Partnerships Communications & PR at WTA
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Insights For Selling To Abi

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abi is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Abi

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Abi move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Abi take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Abi

Personality Compatibility


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