Brad Hicks

Researcher
DISC Type : Cs

Field Development Manager at JM&A Group

San Diego, California, United States

Overview

Brad has no verified overview

Personality Overview

Cost Conscious

Perfectionist

ROI Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Brad has no verified topics they care about

Media Appearances

Brad has no verified media appearances

Work History

4-2023
Field Development Manager at JM&A Group
3-2014 - 4-2023
Dealer Performance Manager, San Diego at JM&A Group
10-2012 - 3-2014
F&I Specialist at JM&A Group

Education

8-2019 - 8-2021
Master's degree from Florida Atlantic University
1991 - 1994
Bachelor of Arts (B.A.) from Southern Illinois University, Carbondale

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Diego, California, United States Job Level : Middle Designation : Field Development Manager at JM&A Group
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Use a presentation with information before getting into a live product walkthrough

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Brad

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Brad take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Brad

Personality Compatibility


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