Abirami Munusamy

Commander
DISC Type : D

Founder at Online shopping cart

Erode, Tamil Nadu, India

Overview

Abirami is a D2C entrepreneur and the founder of two fashion and lifestyle brands, Online Shopping Cart and Indiewishh. A graduate of Kongu Engineering College, she scales purpose-driven brands by focusing on storytelling, aesthetics, and digital-first strategies for markets in India and Dubai.

Her entrepreneurial journey began in college with a simple dream to buy a camera. She is a resilient founder who, after losing a significant social media page, chose to rebuild her community. She believes business lessons can be found in unexpected, everyday experiences.

Unique fact: Abirami built a community of over 280, 000 followers, lost the platform overnight, and successfully started over with a stronger, more intentional approach.

Personality Overview

Risk-Taker

Impact-Driven

Candid & Clear

They are very proud of what they do.  More than the product, they care about the effectiveness of the product. They respond better to strong and respectful interactions.

Topics They Care About

D2C Brand Building
She specializes in scaling direct-to-consumer brands through storytelling, community-building, and focusing on customer-first strategies in the fashion and wellness sectors.
Emotional Branding
Believes that customers connect with how a product makes them feel, viewing emotion not as a soft metric but as the strongest conversion driver, especially in fashion.
Digital Storytelling
As a self-described "Digital Storyteller, " she focuses on content-led growth and building brands rooted in strong narratives to engage customers and drive sales.

Media Appearances

Abirami has no verified media appearances

Work History

7-2018
Founder at Online shopping cart

Education

2015 - 2019
Bachelor of Engineering from Kongu Engineering College

More Information

Social Presence :

Prographics :

Exp : 7 Location : Erode, Tamil Nadu, India Job Level : Leadership Designation : Founder at Online shopping cart
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Insights For Selling To Abirami

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abirami is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Abirami

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Abirami move?

  • They can take decisions very fast if you manage to convince them.
  • Can Abirami take some risk or not?

  • The risks don’t matter much to them.

You And Abirami

Personality Compatibility


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