Ada Joyce Gonzales

Enigma
DISC Type : dic

Head of China IT at MSD

Singapore

Overview

Ada Joyce Gonzales is the Head of China IT at MSD, where she develops strategy driven by data, digital, and AI. A certified Professional Scrum Master, she focuses on digital transformation and empowering talent. Colleagues describe her as a joy to work with, agile, and someone who deeply understands market needs.

Outside of her corporate role, Ada is passionate about mentoring the next generation of professionals. She dedicates time to interact with and inspire university students, helping them prepare for their transition from academic life to their professional careers, which she finds very inspiring.

She recently spoke at the 2025 Veeva Commercial Summit in Shanghai on the topic of "AI Generating the Future Now. "

Personality Overview

Challenger

Fast Follower

Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

AI in Pharma
Her role at MSD involves leveraging AI for business success, and she recently spoke at a major industry summit on the future of AI in the commercial space.
Digital Transformation
A core theme of her professional headline and current responsibilities, she focuses on modernizing technology and delivering stakeholder value through digital initiatives.
Data & Analytics
She recently completed an executive program for Chief Data Analytics & AI Officers at the National University of Singapore to deepen her expertise.

Media Appearances

Ada has no verified media appearances

Work History

7-2024
Head of China IT at MSD
6-2021 - 8-2024
Asia Pacific Region - IT Leader at MSD
5-2019 - 6-2021
IT Lead - AP Digital, Data & Analytics at MSD
12-2017 - 4-2019
IT Lead - Malaysia, Singapore, Brunei, Indonesia & Philippines at MSD
10-2015 - 11-2017
IT Lead - Malaysia, Singapore, Brunei & Philippines at MSD

Education

2-2024 - 12-2024
Chief Data Analytics & Ai Officer Program from National University of Singapore
9-2022 - 11-2022
Certificate from Saïd Business School, University of Oxford

More Information

Social Presence :

Prographics :

Exp : 26 Location : Singapore Job Level : Mid-senior Designation : Head of China IT at MSD
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Insights For Selling To Ada Joyce

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ada Joyce is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ada Joyce

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Ada Joyce move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Ada Joyce take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Ada Joyce

Personality Compatibility


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