Adam Born

Pioneer
DISC Type : DSI

Vice President - Sales Enablement & Retail Programs at Best Buy

Greater Minneapolis-St. Paul Area, United States

Overview

Adam Born is the Vice President of Sales Enablement and Retail Programs at Best Buy, where he shapes the companys sales and operational strategies. He began his career on the retail floor and holds an MBA from the University of Minnesotas Carlson School of Management.

Outside of his executive role, Adam lives in Minnesota with his wife, Anna, and their three daughters.

He played a key role in launching Best Buys "virtual store, " an initiative designed to bring the companys human expertise to online customers.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Retail Innovation
He is involved in evolving the retail experience through initiatives like Best Buy's virtual store and immersive partner collaborations, such as the Intel Experience Store.
Leadership Development
A core part of his professional focus is on growing leadership capability and building high-performing teams to drive enterprise transformation and execution.
Go-to-Market Strategy
He is responsible for designing scalable sales models and translating category priorities into effective field-ready execution strategies for Best Buy.

Media Appearances

Adam has no verified media appearances

Work History

8-2021
Vice President - Sales Enablement & Retail Programs at Best Buy
9-2015 - 7-2021
Sr. Director - Category Sales Enablement at Best Buy
2-2010 - 9-2015
District Manager - KS/MO & OK/KS at Best Buy

Education

Master of Business Administration - MBA from UMN Carlson School of Management
Bachelor of Science (B.S.) from University of Wisconsin-Parkside

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Senior Designation : Vice President - Sales Enablement & Retail Programs at Best Buy
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Adam

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They are generally fast movers and can take quick decisions
  • Can Adam take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Adam

Personality Compatibility


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