Adam Buhler

Energizer
DISC Type : I

EVP, Head of Creative Technology at Digitas North America

Boston, Massachusetts, United States

Overview

Adam Buhler is the EVP, Head of Creative Technology at Digitas North America, where he specializes in blending technology and creativity to craft innovative consumer experiences. A graduate of Northwestern University, he is often described by colleagues as forward-thinking, collaborative, and smart.

He is passionate about the societal implications of technology, showing public support for content authenticity initiatives. Adam frequently expresses gratitude for his team, underscoring his value for a collaborative environment, and maintains a professional interest in the work of the MIT Media Lab.

Adam was recently recognized for his industry influence by being named to both the AdWeek 50 of 2025 and the AI Trailblazers Power 100 lists.

Personality Overview

Relationship Oriented

Imaginative

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Creative Technology
As the head of this discipline at Digitas, his focus is on merging creative ideas with emerging technologies to build meaningful brand experiences.
AI in Advertising
His inclusion on the "AI Trailblazers Power 100" list highlights his expertise and influence in applying artificial intelligence to the advertising and creative industries.
Content Authenticity
He has publicly supported the C2PA (Coalition for Content Provenance and Authenticity), showing concern for solving societal issues arising from new technology.

Media Appearances

Adweek congratulates Adam Buhler, Head of Creative Technology at Digitas North America. Featured in Adweek (Facebook)

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Congratulations to Adam Buhler, Head of Creative Technology at Digitas North America. Featured in Adweek (Facebook post)

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Work History

4-2024
EVP, Head of Creative Technology at Digitas North America
1-2021 - 4-2024
SVP, Creative Technology at Digitas North America
12-2017 - 1-2021
SVP/Technology, National Experiential Lead at Digitas North America
6-2023
Steering Committee Member at Coalition for Content Provenance and Authenticity (C2PA)
3-2021
Experience Center Board Member at IAB

Education

1985 - 1989
BSJ from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Boston, Massachusetts, United States Job Level : Leadership Designation : EVP, Head of Creative Technology at Digitas North America
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Adam

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Adam take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Adam

Personality Compatibility


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