Adam Castillo

Initiator
DISC Type : Di

Vice President of Global Marketing at Bose Professional

Sierra Madre, California, United States

Overview

Adam Castillo is the Vice President of Global Marketing at Bose Professional, bringing over two decades of experience from major brands like Logitech, Avid, and Blue Microphones. His expertise lies in go-to-market planning, brand strategy, and product marketing. Colleagues and industry peers often describe him as an innovative, creative, and passionate marketing leader.

Personality Overview

Conviction Driven

Friendly Challenger

Confident

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Brand Strategy
His career focus is on building brands with strong emotional connections, exemplified by creating the "Logitech For Creators" brand extension and holding a Brand Strategist certification.
Go-To-Market Execution
A core strength is launching new products and deploying go-to-market toolsets, a key part of his roles at LOUD Audio and Logitech.
Creator Economy
He has a history of working with and celebrating creators, from streamers and YouTubers at Logitech to major artists like Miley Cyrus and Conan O'Brien at Blue Microphones.

Media Appearances

Bose Professional Appoints Adam Castillo as Vice President of Global Marketing. Featured in Bose Professional Newsroom

See Now

Work History

3-2024
Vice President of Global Marketing at Bose Professional
11-2022 - 2-2024
Vice President Marketing at LOUD Audio, LLC
1-2021 - 12-2022
Head of Global Hardware Marketing & Brand Strategy, Streamers & Creators Business Group at Logitech
8-2018 - 1-2021
Head Of Marketing | Blue Microphones at Logitech
12-2013 - 8-2018
Vice President of Marketing at Blue Microphones

Education

1990 - 1992
Graduate Studies in Music from University of Southern California
1984 - 1988
AB from Occidental College

More Information

Social Presence :

Prographics :

Exp : 26 Location : Sierra Madre, California, United States Job Level : Senior Designation : Vice President of Global Marketing at Bose Professional
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Adam

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Adam take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Adam

Personality Compatibility


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