Fiore Cappelletto

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DISC Type : d

Sr. Director, Global Automotive Marketing at Bose Corporation

Munich, Bavaria, Germany

Overview

Fiore Cappelletto is the Senior Director of Global Automotive Marketing at Bose Corporation, leveraging a successful history in the high-end and automotive audio industries. He is an expert in business strategy, marketing, and P&L management, holding an Executive MBA from the Technical University of Munich. Colleagues describe him as professional, smart, disciplined, passionate, and kind.

Fiore has a deep passion for music and high-end audio, which he has successfully merged with his professional life. He is driven by creating products that positively impact peoples lives and is particularly enthusiastic about projects that celebrate his Italian heritage, emphasizing shared values of culture, performance, and tradition in brand partnerships.

He was instrumental in forging partnerships between Italian luxury brands Sonus faber, Maserati, and Lamborghini to create unique in-car audio experiences.

Personality Overview

Direct & Candid

Challenger

Self-Confident

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Automotive Audio
Leads global marketing for Bose's automotive division and previously managed the automotive and marine business for McIntosh Group, focusing on high-end in-car sound systems.
Luxury Brand Partnerships
He has been pivotal in collaborations between Sonus faber, Lamborghini, and Maserati, emphasizing shared "Made-in-Italy" roots, craftsmanship, and heritage.
High-End Audio
His career is rooted in a passion for high-end audio, having held leadership roles at premium brands Sonus faber and McIntosh prior to joining Bose.

Media Appearances

Fiore has no verified media appearances

Work History

11-2025
Sr. Director, Global Automotive Marketing at Bose Corporation
2-2025 - 11-2025
Head of Sales and Customer Management McIntosh & Sonus faber, Automotive & Marine at Bose Corporation
12-2022 - 2-2025
Vice President and General Manager, Automotive & Marine at McIntosh Group inc.
2-2021 - 12-2022
General Manager Automotive Business at McIntosh Group inc.
11-2017 - 2-2021
Director, Corporate Business Development and Marketing at McIntosh Group inc.

Education

5-2019 - 9-2021
Executive MBA from Technical University of Munich
Diritto dell'economia from Università degli Studi di Padova

More Information

Social Presence :

Prographics :

Exp : 23 Location : Munich, Bavaria, Germany Job Level : Senior Designation : Sr. Director, Global Automotive Marketing at Bose Corporation
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Insights For Selling To Fiore

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fiore is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Fiore

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Fiore move?

  • Their decision making speed is somewhere in the middle.
  • Can Fiore take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Fiore

Personality Compatibility


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