Adam Holmgren

Trailblazer
DISC Type : ID

Co-founder & CEO at Fibbler

Greater Malmö Metropolitan Area, Sweden

Overview

Adam is the Co-founder and CEO of Fibbler, a bootstrapped platform focused on paid ads attribution for SMBs. With over 10 years in B2B marketing and demand generation, he is described by colleagues as a motivating, trusted, and driven leader. He holds a Master of Science from Lund University.

Outside of his founder role, Adam is a dad. He is passionate about brand building and documenting his journey of competing against VC-backed giants without external capital. He follows prominent business resources like Harvard Business Review and Salesforce.

Adam was recently invited by LinkedIn to speak about founder-led growth and was also selected as a mentor for the HubSpot For Startups program.

Personality Overview

Values Relationships

Charismatic

Persuasive

They are more likely to accept new and exciting technologies.  They are charming and can persuade others to support their decisions. They prefer to ensure that they are in control of the situation.

Topics They Care About

Bootstrapping Startups
He is proudly building his company, Fibbler, without external venture capital and often writes about the journey of competing with VC-backed giants.
Founder-led Growth
This is a core part of his business philosophy and a topic he was recently invited by LinkedIn to speak about.
Paid Ad Attribution
His company, Fibbler, is dedicated to building the future of paid advertising attribution specifically for small and medium-sized businesses.

Media Appearances

Adam Holmgren, Co‑founder @ Fibbler - Haamu.io. Featured in Haamu.io

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Adam Holmgren - YouTube Channel (Videos). Featured in YouTube

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Work History

4-2024
Co-founder & CEO at Fibbler
4-2025 - 12-2025
Director of Demand Generation at Rillion
9-2024 - 4-2025
Head of Demand Generation at Rillion
10-2022 - 9-2024
Demand Generation Strategy Lead at GetAccept
5-2021 - 10-2022
Head of Demand Generation at GetAccept

Education

2012 - 2016
Master of Science (M.Sc.) from Lund University School of Economics and Management

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Malmö Metropolitan Area, Sweden Job Level : Leadership Designation : Co-founder & CEO at Fibbler

Interested in

Lifestyle

Building a podcast

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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Adam

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Adam take some risk or not?

  • If necessary, they will be ready to take risks.

You And Adam

Personality Compatibility


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