Adam Holmgren in

Adam Holmgren

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Co-founder & CEO at Fibbler
📍 Greater Malmö Metropolitan Area, Sweden

Adam is the Co-founder and CEO of Fibbler, a bootstrapped platform focused on paid ads attribution for SMBs. With over 10 years in B2B marketing and demand generation, he is described by colleagues as a motivating, trusted, and driven leader. He holds a Master of Science from Lund University.

Outside of his founder role, Adam is a dad. He is passionate about brand building and documenting his journey of competing against VC-backed giants without external capital. He follows prominent business resources like Harvard Business Review and Salesforce.

Adam was recently invited by LinkedIn to speak about founder-led growth and was also selected as a mentor for the HubSpot For Startups program.

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Experience
9 Years
Current Role
Co-founder & CEO
Job Level
Leadership
Location
Greater Malmö Metropolitan Area, Sweden
Personality Overview

How Adam shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Adam cares about

Bootstrapping Startups
He is proudly building his company, Fibbler, without external venture capital and often writes about the journey of competing with VC-backed giants.
Founder-led Growth
This is a core part of his business philosophy and a topic he was recently invited by LinkedIn to speak about.
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Career

Work history

4-2024
Co-founder & CEO
Fibbler
4-2025 - 12-2025
Director of Demand Generation
Rillion
9-2024 - 4-2025
Head of Demand Generation
Rillion
10-2022 - 9-2024
Demand Generation Strategy Lead
GetAccept
5-2021 - 10-2022
Head of Demand Generation
GetAccept
In the press

Media appearances

Adam Holmgren, Co‑founder @ Fibbler - Haamu.io. Featured in Haamu.io
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Adam Holmgren - YouTube Channel (Videos). Featured in YouTube
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Education
2012 - 2016
Master of Science (M.Sc.)
Lund University School of Economics and Management
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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