Adam Peabody

Inspirer
DISC Type : di

Chief Executive Officer at Reddi Beverage Company LLC

Chicago, Illinois, United States

Overview

Adam Peabody is the Co-Founder and CEO of FLORA THC Spirits and CEO of Reddi Beverage Company. He leverages his background as a Head of Mixologist to develop and manufacture innovative functional and THC-infused beverages, overseeing full-scale production and co-packing operations.

He is a keen observer of macroeconomic trends and consumer behavior, taking an interest in how potential recessions impact holiday spending. He also delves into the historical context of his industry, reading works on the repeal of prohibition to inform his perspective on current regulations.

His companys THC spirit bottles are officially certified as child-resistant after being tested with a group of at least 50 children.

Personality Overview

Generous

Achievment Oriented

Charming & Persuasive

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

THC Beverage Regulation
He actively follows and critiques legislative policies for THC products, specifically pushing back against what he views as tiresome arguments regarding dangers to children.
Go-To-Market Execution
He is directly involved in product launches, recently celebrating the successful merchandising of his beverage brand in over 50 stores across Florida.
Consumer Economic Trends
He analyzes real-world consumer behavior, like grocery store traffic during holidays, to form opinions on broader economic conditions such as a potential unspoken recession.

Media Appearances

Adam has no verified media appearances

Work History

1-2019
Chief Executive Officer at Reddi Beverage Company LLC
1-2019
Co-Founder, Chief Executive Officer at FLORA - THC Spirits + Cocktails
10-2021 - 6-2022
Director of Outlets at Pendry Hotels & Resorts
10-2020 - 10-2021
General Manager of Outlets at LondonHouse Chicago
6-2016 - 10-2020
Head of Mixology at LondonHouse Chicago

Education

2013 - 2017
Bachelor's degree from Rasmussen University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Chicago, Illinois, United States Job Level : Leadership Designation : Chief Executive Officer at Reddi Beverage Company LLC
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Adam

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Adam take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Adam

Personality Compatibility


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