Adam Pike

Questioner
DISC Type : c

Head of Marketing & eCommerce at Gemporia Partnership

Hammerwich, England, United Kingdom

Overview

Adam is a Marketing, Digital, and eCommerce leader with 18 years of experience in online retail, specializing in the jewellery and precious metal investment industries. A graduate of Birmingham City University, he has managed multi-million pound advertising budgets and websites with turnovers exceeding £350m. People often describe him as strategic, forward-thinking, and a natural leader.

Outside of his primary professional focus, Adam maintains a keen interest in following the latest developments from technology leaders like Google and stays current with global economic trends through publications such as the Financial Times. He has also completed a Common Purpose Navigator leadership programme.

Under his marketing leadership, BullionByPost. co. uk reportedly earned an extra £10 million in a single day following Donald Trumps presidential election win.

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Bullion Investment
His experience and social posts show a deep focus on the gold and silver bullion market, including pricing, demand, and investment trends.
eCommerce Growth
His career has focused on managing and scaling eCommerce revenue streams for major online retailers in specialist B2C and B2B markets.
Digital Marketing Strategy
Responsible for multi-million pound advertising budgets across numerous UK and international websites, covering SEO, PPC, and social media.

Media Appearances

Adam has no verified media appearances

Work History

2-2022
Head of Marketing & eCommerce at Gemporia Partnership
8-2011 - 1-2022
Head of Marketing & eCommerce at Jewellery Quarter Bullion Ltd - BullionByPost, GOLD.co.uk & The Fine Jewellery Company
4-2011 - 9-2011
E-Commerce Manager - Cooksongold.com at Cookson Precious Metals (Cookson Group PLC)
9-2008 - 4-2011
E-Commerce Executive at Cookson Precious Metals (Cookson Group PLC)
8-2006 - 7-2007
Online Marketing Assistant at RoSPA

Education

2009 - 2011
IDM Postgraduate Marketing Diploma from Institute of Data and Marketing (IDM)
2004 - 2008
BA (Hons) Degree from Birmingham City University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Hammerwich, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing & eCommerce at Gemporia Partnership
URL has been copied!

Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Adam

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Adam take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Adam

Personality Compatibility


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