Adam Sait

Energizer
DISC Type : I

Senior E-commerce Manager at whynow

Surbiton, England, United Kingdom

Overview

Adam is a versatile e-commerce and marketing leader with over 15 years of experience shaping strategies for top music and hospitality brands like Universal Music and Live Nation. A Kingston University graduate, he excels in driving sales, growth, and loyalty. Colleagues describe him as creative, passionate, and a quick thinker with a keen attention to detail.

His career in live music and events reflects a personal philosophy of valuing experiences over material possessions. This passion for creating memorable moments is a driving force behind his professional endeavors, blending his personal interests in music and live events with his marketing and e-commerce expertise.

His entire career has been built around the live music industry, highlighting a deep, personal commitment to the field.

Personality Overview

Believer

Informal

Relationship Oriented

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

E-commerce Strategy
Leads e-commerce for whynow Music and previously managed D2C platforms for Universal Music, including a company-wide migration to Shopify Plus.
Live Music Industry
Has extensive experience with venues like KOKO and festivals like Reading & Leeds. He has also voiced concerns about the industry's need for support.
Brand Development
Spearheaded brand strategy and high-profile relaunches for iconic London venues KOKO, Flat Iron Square, and Goods Way.

Media Appearances

Adam has no verified media appearances

Work History

11-2024
Senior E-commerce Manager at whynow
6-2022 - 11-2024
E-commerce Manager at Universal Music Group
3-2022 - 6-2022
Marketing Manager at KOKO
4-2021 - 3-2022
Marketing Manager at tvg hospitality
4-2017 - 4-2021
CRM and Marketing Manager at Festival Republic

Education

2007 - 2010
Bachelor’s Degree from Kingston University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Surbiton, England, United Kingdom Job Level : Middle Designation : Senior E-commerce Manager at whynow
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Adam

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Adam take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Adam

Personality Compatibility


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