Adam Smartschan

Enigma
DISC Type : icd

Chief Strategy Officer at Altitude Marketing

Zionsville, Pennsylvania, United States

Overview

Adam Smartschan is the Partner and Chief Strategy Officer at Altitude Marketing, where he leads B2B growth strategies for the life sciences and tech sectors. A frequent speaker on SEO and marketing, he leverages a background in journalism from Northeastern University to craft effective brand messaging and drive data-backed results for clients.

Away from the office, Adam is a family man who enjoys spending time with his wife, Stephanie, and their two daughters, Emma and Lily. His personal interests include cooking and trying to keep up with yard work. He also has a Treeing Walker Coonhound.

He developed "Everest," Altitude Marketings proprietary marketing automation solution designed for integrated lead nurturing.

Personality Overview

Challenger

Persuasive & Assertive

Friendly Yet Blunt

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

B2B Growth Strategy
He is responsible for creating and executing growth and performance marketing strategies for companies in the life sciences, SaaS, and manufacturing sectors.
Marketing Operations
As a certified Zapier Expert and HubSpot Implementor, he focuses on system integrations, marketing automation, and ensuring technology solutions are effective and efficient.
AI in Marketing
He recently attended the SAMPS conference, highlighting the value of learning from peers who are actively testing and implementing AI tools in sales and marketing.

Media Appearances

Getting Smart On Using Generative AI For B2B Marketing With Adam Smartschan, Chief Strategy Officer At Altitude Marketing. Featured in FollowYourBuyer

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Adam Smartschan of Altitude Marketing: 5 Ways To Create a Wow! Customer Experience. Featured in Medium (Authority Magazine)

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Authority Magazine Interviews Andrew Stanten & Adam Smartschan. Featured in Altitude Marketing (Authority Magazine)

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Work History

2-2020
Chief Strategy Officer at Altitude Marketing
3-2016 - 2-2020
Vice President, Innovation & Strategy at Altitude Marketing
7-2014 - 3-2016
Director, Editorial Services at Altitude Marketing
11-2011 - 7-2014
Manager, Editorial Services at Altitude Marketing
1-2009 - 11-2011
Editor at Metro International

Education

2002 - 2007
BA from Northeastern University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Zionsville, Pennsylvania, United States Job Level : N/A Designation : Chief Strategy Officer at Altitude Marketing
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Adam

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Adam take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Adam

Personality Compatibility


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