Adam Smith

Wildcard
DISC Type : cis

Senior Marketing Manager at ALIGNERCO

Hempstead, New York, United States

Overview

A results-driven Senior Marketing Manager at AlignerCo with an MBA from Adelphi University. They specialize in leveraging email marketing, social media, and data analytics to enhance customer engagement and drive growth. Their entire career has been dedicated to advancing AlignerCos market presence.

Passionate about AlignerCos mission, they were drawn to the companys commitment to making orthodontic care affordable. They believe in the importance of providing accessible solutions that improve not just smiles, but also long-term health, confidence, and function for customers.

Unique fact: They have grown with the company, progressing from a Marketing Intern to a Senior Marketing Manager all within AlignerCo.

Personality Overview

ROI Driven

Requires Proof

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Lifecycle Marketing
Leads AlignerCo's email marketing strategy, focusing on automated sequences and promotional campaigns to nurture customer relationships and drive business growth.
Data-Driven Strategy
Emphasizes using performance analytics and data-driven insights to optimize marketing campaigns, monitor competitors, and continuously improve strategy.
Affordable Healthcare
Expresses a strong belief in AlignerCo’s mission to provide affordable aligners, making orthodontic treatment more accessible to a wider audience.

Media Appearances

Adam has no verified media appearances

Work History

7-2023
Senior Marketing Manager at ALIGNERCO
1-2022 - 6-2023
Digital Marketing Executive at ALIGNERCO
6-2021 - 12-2021
Marketing Intern at ALIGNERCO

Education

8-2018 - 5-2021
Master of Business Administration - MBA from Adelphi University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Hempstead, New York, United States Job Level : Middle Designation : Senior Marketing Manager at ALIGNERCO
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Adam

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Adam take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Adam

Personality Compatibility


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