An experienced leader in retail and FMCG, Adam Smith is the Head of Retail Media at Iceland Foods. With a background that includes trading and buying roles at Tesco and Nisa Retail, he now focuses on driving growth through data-driven campaigns and digital innovation. He is a University of Hull graduate.
Based in Chester with his partner Rachel and daughter Poppy, Adam is a keen runner who participates in endurance events for charity. He enjoys his work but also makes time for personal challenges and supporting causes he is passionate about outside of his professional life.
He participates in the Great North Run to support CALM (Campaign Against Living Miserably), a charity focused on mental health and suicide prevention.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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