Adam Smith in

Adam Smith

Pioneer · DISC type isd
Head of Retail Media at Iceland Foods
📍 Chester, England, United Kingdom

An experienced leader in retail and FMCG, Adam Smith is the Head of Retail Media at Iceland Foods. With a background that includes trading and buying roles at Tesco and Nisa Retail, he now focuses on driving growth through data-driven campaigns and digital innovation. He is a University of Hull graduate.

Based in Chester with his partner Rachel and daughter Poppy, Adam is a keen runner who participates in endurance events for charity. He enjoys his work but also makes time for personal challenges and supporting causes he is passionate about outside of his professional life.

He participates in the Great North Run to support CALM (Campaign Against Living Miserably), a charity focused on mental health and suicide prevention.

Read the full overview →
Experience
16 Years
Current Role
Head of Retail Media
Job Level
Mid-senior
Location
Chester, England, United Kingdom
Personality Overview

How Adam shows up

Driven But Considerate
Decisive But Friendly
Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Priorities

Topics Adam cares about

Retail Media Networks
He is leading the launch of Iceland's in-house retail media strategy and frequently speaks at industry events like NRF 2025 on the topic.
In-Store Digital Innovation
Overseeing the rollout of digital screens and in-store technology with partners like STRATACACHE to create an omnichannel media network and enhance customer engagement.
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Career

Work history

3-2025
Head of Retail Media
Iceland Foods
1-2022 - 3-2025
Category Trading Manager - Frozen Foods, Seafood, Potato Products & Vegetables
Iceland Foods
5-2018 - 1-2022
Senior Buyer - Bakery and Eggs
Iceland Foods
6-2016 - 5-2018
Business Controller Fresh and Frozen Foods
Nisa Retail
8-2011 - 6-2016
Buying Manager - UK Red Meat and Lamb
Tesco PLC
In the press

Media appearances

What's in Store for Iceland – Video featuring Adam Smith, Head of Retail Media at Iceland Foods. Featured in Stratacache
See now
Education
2005 - 2008
Bachelor of Science
University of Hull
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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