Adam Sultan

Wildcard
DISC Type : ics

CEO at Bad Behavior

New York, New York, United States

Overview

Adam Sultan is a business lawyer and entrepreneur, serving as Partner at Practus, LLP, and CEO of creative agency Bad Behavior. A graduate of Fordham University School of Law, he provides outside general counsel to businesses, blending legal expertise with a deep understanding of the creator economy and short-form content.

He uniquely combines a legal career as a partner in a law firm with an entrepreneurial role as the CEO of a content studio.

Personality Overview

Friendly But Slow

Requires Proof

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Creator Economy
As CEO of Bad Behavior, a content studio for brands and creators, he is deeply involved in the business and strategy of modern content creation.
Entrepreneurial Law
He advises businesses as an Outside General Counsel and has co-founded multiple companies, showing deep interest in the legal and strategic challenges facing startups.
Short-Form Content
His creative agency, Bad Behavior, specializes in developing short-form content, highlighting his focus on this high-growth media and marketing format.

Media Appearances

Adam has no verified media appearances

Work History

4-2023
CEO at Bad Behavior
3-2023
Partner at Practus, LLP
8-2022 - 3-2023
Counsel at Meister Seelig & Fein LLP
6-2020 - 8-2022
President & Co-Founder at Fallen Media
9-2018 - 3-2021
General Counsel, Head of Business Development at The Betesh Group

Education

Education details unavailable from Fordham University School of Law
Education details unavailable from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 24 Location : New York, New York, United States Job Level : Leadership Designation : CEO at Bad Behavior
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Adam

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Adam take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Adam

Personality Compatibility


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