Adam Sultan in

Adam Sultan

Wildcard · DISC type ics
CEO at Bad Behavior
📍 New York, New York, United States

Adam Sultan is a business lawyer and entrepreneur, serving as Partner at Practus, LLP, and CEO of creative agency Bad Behavior. A graduate of Fordham University School of Law, he provides outside general counsel to businesses, blending legal expertise with a deep understanding of the creator economy and short-form content.

He uniquely combines a legal career as a partner in a law firm with an entrepreneurial role as the CEO of a content studio.

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Experience
24 Years
Current Role
CEO
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

How Adam shows up

Friendly But Slow
Requires Proof
Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Priorities

Topics Adam cares about

Creator Economy
As CEO of Bad Behavior, a content studio for brands and creators, he is deeply involved in the business and strategy of modern content creation.
Entrepreneurial Law
He advises businesses as an Outside General Counsel and has co-founded multiple companies, showing deep interest in the legal and strategic challenges facing startups.
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Career

Work history

4-2023
CEO
Bad Behavior
3-2023
Partner
Practus, LLP
8-2022 - 3-2023
Counsel
Meister Seelig & Fein LLP
6-2020 - 8-2022
President & Co-Founder
Fallen Media
9-2018 - 3-2021
General Counsel, Head of Business Development
The Betesh Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Education details unavailable
Fordham University School of Law
Education details unavailable
Rutgers University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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